Present your business
Reach your customers
Create leads

Your customers and how you talk to them

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  • Recommendation
  • Advertising
  • Salespeople
  • Passers-by
  • Former
  • Other
  • Not known
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What does your business pride itself on?

First choose the three most appropriate values

  • Education
  • Uniqueness
  • Price
  • Creativity
  • Strategy
  • Standard of goods
  • Consultancy
  • Craftsmanship
  • Care
  • Speed and ease
  • Value
  • Fashion
  • Product range
  • Style

Now choose the most important

What's the personality of your business?

Choose the style which most closely reflects your business

  • Contemporary
  • Evocative
  • Eyecatching
  • Down to earth
  • Personal
  • Genuine
  • Fun
  • Friendly
  • Clean and simple
  • Established
  • Serious
  • Sophisticated

Tap any image to see a close up view

Present your business
Reach your customers
Drive traffic

Present your business

Website design
Create a website aligned with your values and personality. It's the foundation of your digital identity.
Video
Go the extra mile to stand out. Video is a powerful way to focus customer attention and persuade.
Consistency
Your messaging and design style need to be consistent wherever your business appears. You'll need specific formats to achieve this.

1. Website design

A website is the foundation for your digital identity. Other ways to present your business flow from here, so it's important to get it absolutely right.

We've carried out research which maps your values and personality to customer expectations. So we understand the design principles that should be embedded in your site.

This design won't be right for you - that takes time and care - but it includes fundamental principles to consider.

2. Video

3. Consistency

Your message needs to be pushed beyond your website. You need to proactively reach out to your customers.

When reaching out, bear in mind that the customer journey to discovering your business can be convoluted. Customers may seek to read about you from a number of sources.

Your business needs to look and read consistently across all of these places. So you’ll need to create specific formats for each.

Facebook

Facebook allows you to add customised images to your page, providing you supply them in a specific format

Consistency

After finding you on Facebook, many customers will want to check out your website. The two should look and feel the same.
Present your business
Reach your customers
Drive traffic
  • Social Network
  • Geo Location
  • Ad Networks
  • Search
  • Video
  • Directory
  • Business Network
  • Reach your customers

    It's no good having great ways to present your business if they never reach your customers.

    There are an overwhelming number of ways to promote your business, all of which are worth exploring.

    However, based on what you've told us, we've created a shortlist of the most relevant ones for you.

    Your priorities

    Here are the priorities we've identified for your business

    Tap any feature to learn more about how it fits your business needs

  • Social Network

    Unbranded Facebook page thumbnail Unbranded Facebook page
    Branded Facebook page Branded Facebook page

  • Geo Location

    Google Places screenshot thumbnail Google Places
  • Ad Networks

    NetReach screenshot thumbnail NetReach

    As you currently use advertising to reach your customers, ad networks are a logical step for you.

    Services such as NetReach allow you to advertise your products or services across a range of websites, based on your business type and location.

    You can also ensure these adverts are specifically shown to people who have already visited your site, reminding them to choose your business.

  • Search

    Search thumbnail screenshot Google Search

    Everyone needs to be thinking about search. There are two types to consider:

    Organic
    Search results based on relevance to a particular search term. You can drive better organic results for your business via SEO (Search Engine Optimisation). SEO activities include optimising the content and coding of your website, and creating links to your site from other sites.
    Paid
    Ads which appear when specific search terms are entered. These are driven by businesses purchasing Pay-per-click advertising.
  • Video

    Youtube screenshot thumbnail Youtube
  • Directory

    Yell screenshot thumbnail Yell.com
  • Business Network

    LinkedIn screenshot thumbnail LinkedIn

Thanks for your time!

Hand back to Yell representative if appropriate

That's it! What did you think?

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Creating your report

Social Networks

example of a standard facebook page
example of a branded facebook page
Google Places example
Every search result with a red pin has a Google Places listing
All the information to the right of the red pin comes from a Google Places listing
A corresponding red pin is also shown on the map
SEM/SEO highlights