A website is the foundation for your digital identity. Other ways to present your business flow from here, so it's important to get it absolutely right.
We've carried out research which maps your values and personality to customer expectations. So we understand the design principles that should be embedded in your site.
This design won't be right for you - that takes time and care - but it includes fundamental principles to consider.
Your message needs to be pushed beyond your website. You need to proactively reach out to your customers.
When reaching out, bear in mind that the customer journey to discovering your business can be convoluted. Customers may seek to read about you from a number of sources.
Your business needs to look and read consistently across all of these places. So you’ll need to create specific formats for each.
It's no good having great ways to present your business if they never reach your customers.
There are an overwhelming number of ways to promote your business, all of which are worth exploring.
However, based on what you've told us, we've created a shortlist of the most relevant ones for you.
Here are the priorities we've identified for your business
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As you currently use advertising to reach your customers, ad networks are a logical step for you.
Services such as NetReach allow you to advertise your products or services across a range of websites, based on your business type and location.
You can also ensure these adverts are specifically shown to people who have already visited your site, reminding them to choose your business.
Everyone needs to be thinking about search. There are two types to consider:
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Social Networks