Clap your hands if you believe in the speaking clock

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Disney are sponsoring the speaking clock in the UK. The idea strikes me as odd, largely because I remember a competition to select a new voice for the speaking clock many years ago. The search was conducted with that peculiarly British sense of gravitas reserved for the utterly trivial.

The speaking clock must surely be an anachronism in a world where information flows ever more freely, but that it's now open to the highest bidder seems a commericalisation too far for my liking.

Nevertheless, what intrigued me about the story wasn't anything to do with sponsorship, nor the reasons behind it (to promote a direct to DVD film), but the fact that the new voice represents Tinkerbell. One of the most famously silent characters in Disney's canon. On the one hand, it's great stunt to inform people that Tinkerbell now has a voice, but on the other hand I can't help but think that someone, somewhere, has entirely missed the point...


Just-in-Time said:

Tinker Bell has disappeared and there is a NEW voice on the Speaking Clock... this time it is for charity. See the release below:


BT announced that the Speaking Clock will help fundraise for Comic Relief by using different celebrity voices between February 3 to March 23, 2009. Five of the Red Nose Day celebrities that are climbing Mount Kilimanjaro will share the time-keeping duties over the next two months.

When callers dial 123 they will be given an accurate time check by celebrities, including: Girls Aloud’s Cheryl Cole and Kimberley Walsh, fellow popstar, Gary Barlow and presenters, Chris Moyles and Fearne Cotton.

Each celebrity will replace the ‘pips’ with their own special Comic Relief sound, ranging from kisses, raspberries and piano chords in a bid to Do Something Funny for Money. And as if that wasn’t enough, there’ll be a special guest voice featuring in the run up to Red Nose Day on Friday 13 March but you’ll have to dial 123 to find out who it is.

One of the ways that BT is aiming to raise more than £300,000 for Comic Relief is by donating 10 pence per call* from a BT fixed line in the UK that the BT Speaking Clock receives during this fundraising period.

Gary Barlow, said: “BT is helping to make a massive difference to the lives of thousands of people across the UK and Africa. Call the BT Speaking Clock from a BT fixed line in the UK before March 23 and guess which famous voice will answer your call, it could even be me!”

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This page contains a single entry by Mark published on November 3, 2008 11:42 PM.

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