Love the hardware, hate the name
Well, Steve Jobs has finished preaching to his congregation. Given the large number of rumours that spawned prior to the Mac Expo, it was fairly likely that some of them would hit home but there were a few surprises along the way. The lack of intel based Mac minis and iBooks will have confounded most of the pundits, but Core Duo based iMacs and Powerbooks that turned up instead aren't a million miles of the mark. And yes, I did say Powerbook. Technically these latest revisions are called MacBook Pros, but that's such an atrocious name it'll take me some time before I can bring myself to use it. I don't understand the need for rebranding given the respect the Powerbook brand commands. Considering Apple's brand mastery, it seems likely that time will prove me wrong, but so far it seems an uncharacteristic mis-step for the company.
But what's in a name anyway? I want one already.
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It's clumsy but then I'm not sure it's that big a mis-step. I think there had to be a snappy name to differentiate the shift of hardware platform (Powerbook Intel would just be too much of a sop to Intel.. Powerbook Duo would be fine but.. er.. was used in the late 1990s for a different product) and something to carry the Mac brand on what I suspect will end up being a potentially dual booting platform which may be sold to traditional Windows laptop users makes sense.. the problem I see is using a Pro suffix - not for the Pro users but for the consumers.. will they want a "MacBook Consumer"? or will it be an iMacBook v. MacBook-Pro ?