A curious advertisement

I recall there was a considerable backlash from Americans in response to the Guardian's campaign to influence the last presidential election by persuading it's readers to mail potential voters. Consequently, I was somewhat curious about this advert I noticed in a recent edition of said newspaper:

Regardless of the merits of the campaign, I find it's attempt to target the UK particularly noteworthy. Admittedly Florida is a prime holiday destination for vast numbers of UK tourists, so it's perhaps not too surprising, but I can't help but wonder if this an indication of things to come, of local political matters reaching for global support.