The wisdom of cats
I'm reminded of an old Garfield strip, in which Garfield is sitting in front of a television set during a commercial in which an obnoxious presenter proudly proclaims a brand of cat food is now "New and improved! New and improved!" In his infinite sagacity, Garfield asks "Does that mean all this time I've been eating old and inferior?"
This particular reminiscence is brought to you courtesy of a new McDonald's advert for chicken McWotsits. Over a shot of a group of suspiciously happy looking children, the announcer proudly proclaims that that their chicken McThingamujigs are "Now made with less salt and real chicken breast."
So just what on earth was in them before? Fake chicken? Or is it better not to ask...?
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REALLY better not to ask.
Reminds me of the early Windows XP ads:
The blue screen of death appeared on your television set (provoking an unpleasant reflexive twitch from Windows users across the country) with the voice over "Remember this?"
The ad then went on to inform us that Windows XP would never suffer the same problems. It somewhat stunned me because they were basically stating "Remember how our previous versions were crap and unstable? Well this one isn't. Really." It was like an attack ad against themselves.
Ironically, the first person I ever spoke with to use Windows XP received a BSOD within the first two hours. Truth in advertising? Pah!
Read carefully the phrasing "with less salt and real chicken breast" sounds like they have removed some of the chicken, does it not?
WHo knows, but I agree the campaign is ludacrious(sp?)